"The Rise" campaign, developed by PUK agency for growney, is a fake real estate startup designed to raise awareness about the reality of rising sea levels due to climate change. By presenting a fictional company that profits from climate change, the campaign aims to shock and educate the public about the urgent need for sustainable investments and climate action. This creative approach successfully spurred public discussion and significantly boosted interest in growney's environmentally focused funds.

As part of this project, I was responsible for designing and developing the website using Webflow. My work ensured that the campaign's digital presence effectively communicated its core message.