Currently in role of Art Director
at Fork Unstable Media
Located in Hamburg,
Germany
Evonik
Ceramides
ROLE
Art Direction, Motion Design

With over 25 years of experience in developing green, dermatologically proven cosmetic ingredients, Evonik is the solution provider for advanced formulation. In 1994, Evonik first cracked the code for skin-identical ceramides using biotechnology. Since then, they have been committed to using breakthrough science to help people solve diverse skin and hair care challenges, without harming the environment.

Value Proposition

Leading ceramide solutions for every skin and hair.

The Idea

For decades, scientists have been working to figure out the formula for beauty. With their ceramide ingredients, Evonik is unlocking it.
The campaign positions the company as an industry leader for cosmetic ingredients by zooming in on the facts. Headlines center around surprising data and striking numbers, graphically emphasized. The result is a mixture of art and science.

The Goal of the Video

Campaign video that can be used:
on the website and in cutdown versions on social media as video posts and story ads. The purpose of the video is to communicate the following:

  • Our campaign slogan. Skin & hair decoded. Ceramides by Evonik.

  • The functionality of Ceramides

  • and keying in on the aspects of Performance, inclusivity and sustainability